So you might ask yourself
“Do I Need A Website in 2020?”
The quick answer is yes, you do.
And here are the reasons why.
If you own your own business and are debating about creating a website, I’ll save you a bunch of time—you need one. A fantastic one. A professionally designed, lead-catching, sales-driving, set apart from the competition website.
Consumer behavior is always changing and adapts to today’s technology.
Here is a perfect example of what I’m talking about. Do you remember the Yellow Pages? Back in the 1800s, there was an unknown technology on the horizon… The telephone. As more homeowners used the phone, there was a need for a directory… The Yellow Pages was born. Businesses realized that if they wanted to survive, they needed to advertise in it and by the 1930s advertising in the Yellow Pages was considered normal. If you did not, you lost business.
The next big shakeup was the worldwide web… you may have heard of it. In 1989 everything changed and the digital age began. As customers realized that finding what they need online was much faster and more efficient than the phone book, the printed directory was dead.
Fast-forward to 2020, and the number of consumers that go online to find a local business is an astounding 97%. Think your business still doesn’t need a website, think again.
According to Solutionsresource.com business websites build credibility with consumers. It’s where potential customers, guests, and associates can find and contact you. A business with its domain makes an e-mailing more credible rather than generic Google addresses. Websites give businesses their own digital storefront and online identity.
At Makin Moves Marketing, here are some questions we have heard over the years.
I already have a brick and mortar store, why do I need a website in 2020?
Your website is your digital storefront and your number one marketing asset. According to Pewresearch.org 81% of Americans go online daily. If you have a mobile device, that number is a staggering 92%. In today’s day and age, customers are expecting companies to have an online presence if not they’re considered “less than professional.” This is another reason to have a website in 2020.
Now we’ve already talked about not having a website and how it makes customers trust you less. However, having a poor website design can hurt you as well. You have 3-5 seconds to make a “first impression” with your website visitor. You need to be clear, concise and to the point about your products and or services and how your company or website can help them. If you don’t “grab” their attention… they’re gone. In fact, according to Mighty Fine Design, a website’s credibility is based on how well the website design is. We’re not saying that just because we’re designers ourselves. This judgment holds true for a grand majority of people using the internet. A Stanford study shows that 75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. A lot of times, your website is the first impression of your company. Make it a pleasant one.
So, you might think… Hey, I don’t need a website in 2020 because I’m on Facebook?
Wrong. You and every other business are on the platform. Just because you have a business page does not mean you should stop there. Facebook algorithms keep changing and it is harder and harder to get organic traffic. In addition, did you know that only 10% of Facebook users are in the US and Canada? Also, 88% of users only go on there to connect with friends and family. Now I’m not saying that social media will not help your business grow, just don’t use it as your only marketing channel… especially moving forward.
My business is too small or I can’t spend the money for a website?
Believe it or not, this is the biggest objection that’s brought up with small businesses. As I said earlier, your website is your digital storefront. You cannot afford NOT to have a website. Not having a website to save money is like stopping your watch to save time. This is not an option if you want to move forward in 2020 and beyond. A website need not be full of bells and whistles. What it needs is to exist, and it needs to be found by Google and other search engines.
I have a friend or family member that said they would make me a website for little or no cost.
I cannot tell you the number of times we’ve heard this before. This is a terrible idea in so many ways unless this person’s career is in the web design industry. Having this person build your site is like having a repairperson build the foundation for a tower. Even if the person is a web designer, be mindful as different industries have different standards. An example is a website built for a lawyer, will differ greatly from a site built for a mechanic. So many things go into having an optimized website. From choosing the proper hosting platform to the best CSM, Brand Design to SEO, file compression to schema markup, responsive design to website maintenance. I can keep going as this does not even come close to scratching the surface of what goes into building a proper website.
So in summary… Do I need a Website in 2020?
Many small businesses are still not using the internet to conduct business. In fact, 46 percent of U.S. small businesses still don’t have a website for their company, according to a survey by research firm Clutch. More than ever you need a website in 2020.
What does that mean for you and your business? There is still a chance, so get started today.